Noordinary webshop

Founder and creator of the webshop

The idea:

Noordinary was founded, created and owned by myself for a few months. It was the culmination of many months of hard work and a determination to give it a shot. is a webshop that sells unique Danisk interior design – handmade in Denmark.
I initially had the idea when I became pregnant a few years back. It seems that when you become pregnant, your mind starts searching for organic wool, homemade sweaters, and soft toys for your child. If you are not so fortunate as to have an army of well-equipped grandparents (who can knit dresses and jumpers or carve teething toys and trains) you have to find the products elsewhere.

This is when it gets a bit tricky. You can either look through Instagram for #organic #homemade #forsale #nevernotknitting or buy very expensive brands at the biggest store, lined up behind other frustrated moms. I thought of a marketplace for small and unknown brands, where new moms and many others could go to find unique, handmade products of excellent quality. It became an idea, but it would take a few years for it to become reality. On July 1st, 2017 the webshop opened.

The work:

I created the logo and the visuals you see in the photos. I build the website along with the newsletter, facebook page and Instagram account. There were many things I hadn’t tried before, but I sought to find out and I eventually learned a great deal. It has been an amazingly educating journey and humbling experience. Never again will I think that self-employed people have made the easy choice!

Noordinary was sold mid October, 2017 and I have since then had nothing to do with the site. You can, however, see the website in its current state if you follow the link below.


  • Graphics
  • Visual identity
  • Wordpress, UI, UX
  • Social media management
  • Online marketing, incl. news letter (MailChimp)
  • Influencer marketing